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LoanOfficerMagazine.com - Great Website to Get Military Relocation Leads

Written By: Karen Deis

Army, Navy, Air Force, Marines, and Coast Guard - is your company located near a military base?

It is estimated that 1/3 of the military population rotate location each year. In addition to guaranteed monthly housing allowance, they are not at risk of being laid off. If your state has a military base, and even if you are not located near one, I recommend that you get listed on the website that you are about to read about - if only for search engine optimization (SEO) purposes!

Here's the deal! While there are literally thousands of real estate agents listed on the site, there are very few (if any) loan officers listed. In fact, Wisconsin has one army base, and there were NO loan officers participating. Free and paid options are available. Subscribers get the low-down of the benefits of both - and of course, how to navigate the site. We've done most of the research FOR YOU!

"I was introduced to PCS America by 3 of my Realtor partners. I signed up and received several leads directly from the website and many, many referrals from the agents themselves. You build credibility with both military buyers and real estate agents listed on the site." ~ Louise Thaxton, Fairway Independent Mortgage, Many, LA

The website is PCSAmerica.net. When you visit the site, the first thing you see is a map of the U.S. When you click on your state, it shows a map of the entire state with all the military bases. Click on the military base nearest you and a Yahoo Interactive Map ppears. Now, check out the lenders and real estate agents who are on the site by clicking on the two tool bars on the left hand side of the page. You will view a list of real estate agents and loan officers! In most cases, you will find tons of agents listed - but in my limited search of 10 states, there are not very many LOs on the site.

To get listed on their site, go to PCSAmerica.net and:

  • Click on Your State
  • Click on the Military Installation
  • Click on the Mortgage Lender Toolbar on the left hand side of their website
  • Click on the Update Link that is showing above the first directory listing on that page.

Here you can fill out your information and it will be listed on the site within 48 hours. IMPORTANT, you must do this for every military base you wish to get listed with.

Here's what I would do if I were you:

If you are not located near a military base, I suggest that you sign up for the free listing. It only allows you to list your name, contact info and email address. If you ARE located near a base, you might want to consider the Preferred Membership Option ($27/month). You can post your picture, email, website and pretty much write a personal message as to why people should do business with you. It also includes an online application form. (One loan officer even has a video clip linked to YouTube.com.) PCS America has banner ads (already formatted for you) with the different military branches (i.e., Army, Navy, etc) or you can get the banner ads for all branches of the military. Add to your website to indicate that you participate in their military relocation network. Another benefit of the paid option is that you get listed in the Military Relocation Guide magazine. PCS claims to get requests from 10,000-plus military personnel each month. I know money is tight, but for $324 a year, you get a personalized banner ad AND listed in a relocation magazine exclusively for the military. You can't even begin to think about placing an ad in a magazine (for even just one month) at that price! (Call 866-774-9148 for questions and they will direct you to the representative in your area.)

Yes, there are other military location sites. Military.com is one of the top ones when doing a Google search. However, it's a Monster.com company with Lending Tree, Wells Fargo and Ditech as their recommended lenders. I'm positive these companies pay BIG BUCKS to be on this site. One more tip: Print the list of real estate agents on the site. You have something in common. Ask them out to lunch. Hold a mastermind session with 4 or 5 of the agents you want to connect with and share VA underwriting rule changes with them. (MortgageCurrentcy.com)

Copyright - 2008 - LoanOfficerMagazine.com



LoanOfficerMagazine.com - Great Website to Get Military Relocation Leads
Great Website to Get Military Relocation Leads! Army, Navy, Air Force, Marines, and Coast Guard - is your company located near a military base? It is estimated that 1/3 of the military population rotate each year. In addition to monthly housing allowance...read more.